GSO for A.I. advantages
SEO + GSO = The Organic strategy for A.I.
We are now living and working in the age of artificial intelligence. Generative search optimization (GSO) is the modern discipline that helps your business to make up some ground that might have been lost to Google’s “A.I. overview.” This is the area at the top of search results pages that Google has been using to showcase its artificial intelligence content. As a result, traditional search results have been pushed down the page and Google searchers have been enticed into staying in the search results rather than clicking over to web pages like yours. Fortunately, Inquiseo can help!
Keep the SEO keys
Google still crawls websites to gain data that inform its search results. That includes your website. As a result, it is more important than ever to ensure that your SEO is truly optimal—that your content is crystal clear and that your tech stack aids Googlebot in accessing and understanding the purposes of your different web pages. The good news is that you win better Organic Search rankings as well as a great A.I. foundation.
Unlock A.I. results
Until you apply a generative search optimization (GSO) strategy to your website and your marketing roadmap, you’re missing opportunities. Going for GSO on top of your SEO helps you to be more widely discovered by A.I. algorithms on both your own website and other sites. The end result is that your business gets more mentions in A.I. search results, which drives associated clicks to your website.
Alert all the bots
In addition to Google’s Gemini, artificial intelligence includes a new generation of search engines like Perplexity and ChatGPT. You may be focused on gaining (or winning back) Google clicks, but us humans are using these new A.I. search engines in increasing numbers—apparently a billion of us in 2024. Going after GSO now will help your business, products, and services to be more discoverable by all.
Make A.I. lemonade
There are many unknowns in the artificial intelligence arena. It can seem like a box of A.I. lemons. Luckily, I have 20+ years of tackling SEO challenges that were once big unknowns too. I helped brands make lemonade out of mobile-first dictates, reshuffled link priorities, page-speed mandates, the rise of Answer Box & featured snippets, and more that risked souring SERP ranks. I can find the sweet spots in A.I. search for you too.
Solve A.I. problems
As the implementation and adoption of artificial intelligence is booming all around us, it is more important than ever for each business to be strategic. Inquiseo is your partner. I take a human approach to A.I. That means I help you look objectively at where A.I. use works for your content development, as well as how to better understand how A.I. in search results may be impacting your performance and even your reporting.
Win vs. competitors
Sorry to be blunt, but now is the time to GSO—before your biggest competitors win the artificial intelligence race. Getting the checkered flag means getting ahead of the GSO of brands that compete with yours in traditional search. By addressing GSO tactics like content marketing, PR, partnerships, social influencing, and more, I will be your biggest proponent in becoming top of mind in the neural networks of Gemini, Perplexity, ChatGPT, etc.
