Double the impact of your website’s search strategy with shared organic and generative search tactics Folks are fixated on A.I. search these days. From C-suites to SME-tweets, everyone is wondering (and often worrying) about the effect of LLM platforms on bottom lines. It’s only logical, given that the A.I. sea change sometimes seems like a…
Generative engine optimization is SEO, which is actually a revitalized, reprioritized discipline in the Age of A.I. SEO is not dead. In fact, it is silly to even think that SEO is becoming less relevant. However, if you look at marketing chatter, SEO posts on LinkedIn, and probably just about any news headline about search…
What is the best tool you can use to prepare for A.I. generative search? A search engine optimization expert, because SEO = GEO 1.0. That’s right: SEO is the closest discipline to GEO! Good, experienced organic-search professionals are the nearest thing to A.I. search optimizers in this new age of artificial intelligence. Yup, I’m writing…
Welcome to the Age of A.I. You’ve seen the advent and ascent of artificial intelligence, dear human. You can tell the kiddos that you remember a time when there was no ChatGPT or Gemini or Perplexity. Heck, you’ll be able to tell kids when there wasn’t a different A.I. kiosk on every corner (of the…