You’ll gain peace-of-mind and expert recommendations with my free search engine optimization audit
You’ve heard the old adage that there’s no such thing as a free lunch. Luckily, a free SEO audit does exist, and it’s a lot more lasting, meaty, and satisfying than any free meal would be. Read on to discover how you’ll ultimately gain the internal assurance of knowledge—independent data from a seasoned expert—when you have me audit your website for search engine optimization readiness. Yup, it’s all gratis too.
A.I. Bonus: As you review the many following benefits of my free SEO audit, add to your list that SEO also is a big help to your generative engine optimization (GEO), which helps you get mentions in A.I. search results.
First off, you get SEO fire insurance
The initial review I’ll make of your website will be focused on seeking out any serious, alarming search engine optimization no-no’s. In other words, I’ll look for SEO fires. That means you will get my expert SEO assessment of whether your website currently has any issues that would be having definite detrimental effects on your organic search performance. That’s insurance that we can extinguish SEO fires immediately. Wouldn’t that alone bring a sigh of relief?
Even if you have an SEO staffer or consultant charged with safeguarding your site, you could benefit from my quick, fresh look. After all, as most of us have experienced first-hand, it sometimes takes someone new to step in and see with bright clarity seemingly small issues that have built up over time or were simply missed due to overfamiliarity or other pressing priorities.
The following are some examples of otherwise-unknown, consequential SEO fires that I’ve detected and extinguished on websites that would surprise you, thanks to my previous SEO audits:
- Unintentional robots.txt settings that blocked Googlebot crawls
- Missing meta-data and canonicalization tags on crucial pages
- XML Sitemap issues like incomplete, mis-formed, or even nonexistent files
It can only help your organic search performance to catch fires ASAP. Emotional calm is sure to follow.
Next, you’re empowered by SEO insights
Once I’ve checked for fires, I look for smoke. Then I see if there is any dry timber or promising new growth to pay attention to. In other words, I delve deeper and assess three crucial realms of your website’s organic well-being, noting the most serious, consequential issues first in my prioritized list for you. This next pass essentially works out like the following—all of which are real-life demonstrations of (new) knowledge being power, including the power to bring calm at a time of high organic search uncertainty:
1. Learn technical SEO problems and opportunities
Your website’s code base is extremely complex, of course. Fortunately, assessing how well your tech stack stacks up in Googlebot’s eyes is a very important way to understand broad issues that need to be addressed, in priority order, in order to alleviate drags on your organic search performance and to streamline and make crucial technical gains on competitors.
Because your site is a complex organism, the types of recommendations that may surface can vary. I’ll look at tech priorities like the following:
- XML Sitemap
- Core Web Vitals
- URL structure
- Schema data
- JavaScript rendering
- Much more
I don’t want the list to be too complex. What’s important for you to understand is that I’ll review the significant technical factors that need to be in order for your website to function optimally—to be SEOed for search engines. The more you know about the technical needs, strengths, and opportunities of your site, the more you can prioritize (based on size of lift and projected return) with your Product and Engineering teams. And the more you do that, the more confident and peaceful you will feel.
2. Discover germane SEO content & keyword issues
You might be surprised to learn that previous SEO audits I’ve performed have turned up pretty striking content issues on well-known, unsuspecting websites. Businesses tend to need to move very quickly. Content teams often multi-task and schedule densely. And both content management systems and front-end capabilities often limit how much even a well-informed, SEO-conscious content manager can affect the optimization of everything from key landing pages to blog posts to even homepages.
Luckily, an SEO audit is a perfect opportunity for you to get what amounts to a snapshot of how well pages—especially those highest in your acquisition funnel—are working for you. Are you targeting keywords at all? If so, are they the terms with the highest search volume matched with the likely intent of your target users? Are links, navigation menus, and headings coded and worded optimally? My content audit of your site will help you to understand whether there are issues your team can address that should improve your content SEO.
Depending on your type of website/business, one additional take-away would be whether your website is (or should be) following Google’s content guidelines for websites that touch upon Your Money or Your Life (YMYL) and/or addressing the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) of your website’s content. Truly helpful content is a big priority of Google, now more than ever before. The more we strengthen your content authority, the more content you’ll feel.
3. Leverage data Google knows about your SEO
Ideally, when I perform one of my free SEO audits, I gain temporary, restricted access to your website’s property in Google Search Console (GSC)—confidentially, of course. I would be able to review data within GSC that could be very helpful to you, ranging from how your website impressions and rankings by device have changed in organic search over time to how your Sitemaps are being processed by Google to whether Google is actively logging server, 404, or other issues that should be fixed in order for your site to perform better in organic search. This is information that Google has already gathered about your particular website, so it’s crucial to see what Google sees and to then address points accordingly. After all, when you make Google happier, you’ll be happier with your SERP rankings.
Ultimately, you gain SEO peace-of-mind
Yes, you’ll be Zen. There is power in knowledge, after all. I know it might seem like a lot of information, or even like an if-it-ain’t-broke-don’t-fix-it situation. But even if you learn some unfortunate facts about the state of your website, it would be clear to you how to move forward and which priorities to address in which order. The upshot is that you will gain more stability and more traffic via improved rankings in organic search. That will be a very good, very calming outcome, indeed.
Another AI bonus: If you'd like, I can also review your brand and website for its generative engine optimization (GEO), which is helpful toward optimizing for mentions and clicks from AI search results.
Get this SEO chillness for free (for real)
It really is that simple. I am an SEO geek, and this is a service I provide. There’s peace-of-mind in having an independent SEO consultant to lean on and collaborate with (during normal times and especially these uncertain days of great change in organic search due to A.I.) Of course, it’s all without obligation too. Since you only have to gain, how about clicking that button and get your audit rolling today?
